Friday, December 25, 2015

Zo maak je een effectieve bedrijfsvideo


















Beeld blijft beter hangen dan tekst en websurfers zijn vaak geneigd om op een video te klikken. Best een goed idee dus, een video maken over je bedrijf. Met deze 7 do’s en don’ts zorg je voor een verhaal waarmee je de kijker raakt. 

1. Zorg voor inspiratie

Do: Bekijk andere corporate videos, ook die van concurrenten. Leg dan een verzameling aan van videos die je goed vindt en leg ze ter inspiratie voor aan jouw videomaker (design for IT).

Don’t: Kopieer niet het verhaal van jouw concurrent. Bedenk een originele invalshoek en zorg dat je boodschap authentiek is. Als de kijkers je niet geloven, bereik je het tegendeel van wat je beoogt.

2. Vertel een verhaal

Do: Vertel het verhaal van jouw bedrijf. Wat drijft jou? Waarom doe je wat je doet? Durf open en persoonlijk te zijn. Laat zien hoe de sfeer in het bedrijf is; dat er gelachen wordt, maar ook hoe spannend het er aan toe kan gaan bij een deadline. Breng ook het biertje op de rand van het tafelvoetbalspel tijdens de pauze in beeld. Dat is herkenbaar en blijft de kijker bij. Zorg ervoor dat het verhaal aansluit bij de rest van je marketinguitingen.

Don’t: Breng niet alleen de facts & figures. Vertellen dat je jaarlijkse omzet is gestegen mag natuurlijk best, maar breng de cijfers tot leven. Alleen maar tabellen en grafieken laten zien werkt niet. Laat het verhaal achter de cijfers zien: hoe komt die omzet tot stand? Waarom laat die tabel daar een dipje zien?

3. Hoe vertel je het?

Do: Houd het simpel. Breng jouw verhaal in drie of vier thema’s voor het voetlicht. Waar staat jouw bedrijf voor? Wat zijn de kernwaarden? Bedenk wat voor jouw doelgroep van belang is en leg daar de nadruk op. Dat je snel kunt leveren bijvoorbeeld, of korting biedt bij grote bestellingen. Zorg dat de voice-over en muziek passen bij de bedrijfssfeer.

Don’t: Probeer niet zoveel mogelijk te vertellen. Een stroom aan details gaat snel vervelen. Je denkt misschien dat het jouw deskundigheid onderstreept, maar bij een stortvloed aan informatie, haakt de kijker af. Maak nieuwsgierig en laat zien hoe geïnteresseerde kijkers snel contact kunnen opnemen voor meer informatie.

4. Hoe lang moet de film zijn?

Do: Hoe korter hoe beter. 30 Procent van de kijkers haakt al na een halve minuut af. Kom dus snel ter zake. Bijkomend voordeel van een korte film is dat het je dwingt om je verhaal in te koken tot de kern. Als je dat goed doet, maak je de kijker nieuwsgierig en klikt hij door naar je website.

Don’t: Vermijd details; die vertragen je verhaal en niemand onthoudt ze.

5. Prettig om naar te kijken

Do: Selecteer de mensen die je aan het woord laat nauwkeurig. Kies voor medewerkers, leidinggevenden en relaties die goed uit hun woorden komen, prettig zijn om naar te kijken en een uitstraling hebben die bij je bedrijf past.

Don’t: Mompelaars, smakkers en monotone vertellers zijn een taboe, zelfs als het de directeur zelf is. Zet liever een vlotte medewerker voor de camera dan een niet-mediagenieke baas.

6. Spreektaal of schrijftaal?

Do: Gebruik directe en actieve zinnen. Vertel rustig en onomwonden dat je goed werk levert. ‘Wij zorgen ervoor dat uw automatisering moeiteloos verloopt.’

Don’t: Vermijd bedrijfsjargon. Iedere kijker moet kunnen begrijpen wat jullie doen. Houd je daarom verre van wollig en formeel taalgebruik.  Woorden als echter, immers en desalniettemin, zijn taboe, tenzij je bewust de sfeer van het Polygoonjournaal wilt uitstralen.

7. Maak je video vindbaar

Do: Natuurlijk zet je je video op je website, Facebook en LinkedIn. En plaats hem vooral ook op YouTube. Zoekmachines verhogen de vindbaarheid van informatie op basis van relevantie. Denk eraan dat Google geen inhoud van films bekijkt. Zorg dus voor een goede omschrijving van de inhoud van je film, die aansluit bij jouw zoektermen. Dat heeft invloed op de ranking. Met YouTube Insight kun je checken hoeveel mensen de film hebben bekeken, hoe lang ze gekeken hebben en wat ze ervan vonden.

Don’t: Ook hier geldt weer: maak je bedrijfsvideo niet te lang. Als kijkers wegklikken ziet Google dat als een signaal dat de inhoud irrelevant is en dat heeft gevolgen heeft voor je ranking.


Stuur ons je idee van een bedrijfsvideo en wij geven je gratis een advies met kostenoverzicht.

sales@designforit.net

Wednesday, December 16, 2015

The Pros and Cons of a (Sitting -) Standing Desk

(From People Who Actually Have One)

CNN.com ran a piece with the not overdramatic-at-all title, “Sitting will kill you, even if you exercise.” Because apparently “sitting is the new smoking” wasn’t aggressive enough. (Don’t worry, they made it the subhead). Logical fallacies aside though, the studies on sedentary lifestyles are real, and they are alarming.

The World Health Organization has identified physical inactivity as the fourth leading risk factor for global mortality. A recent compilation study determined that prolonged sitting (sitting for eight to 12 hours or more a day) increases your risk of developing type 2 diabetes by 90 percent. The list goes on. So what’s a girl to do working 40-50 hours weeks if she doesn’t want to die?? (Sorry, I just cannot let that go.) Work at a standing desk of course! I spoke to some women who have adapted the standing desk lifestyle to find out if it really is as glorious as its supporters claim.

Pros

1. Burning Hundreds More Calories Every Day

This was definitely one of the many motivating factors for Marketing Specialist Corynn Sheridan, who uses her standing desk as much as she possibly can. “I’ve read that you burn the equivalent calories of running a 10K every week by standing for a few hours every day instead of sitting, simply because more muscles are engaged,” Corynn says. According to this handy standing vs. sitting calorie calculator, I would burn about 1,000 more calories per week if I stood rather than sat during my working hours, which is indeed significantly more than I would running a 10K (around 550).

2. Feeling Stronger

All of the women I talked to reported feeling stronger as one of the major benefits of transitioning to a standing desk. “I definitely feel better and stronger,” says Executive Administrator Terri Howells, who stands about 75 percent of her working days.

3. Being More Alert

“I feel like I have more energy and alertness when I’m standing,” says Brita Ulf, Account Manager at Square, Inc. Corynn expressed the same sentiment, finding that she was more focused while standing. “I like that I can kind of stretch while working and move around a bit,” says Notre Dame ACE Academies Associate Director Erica Vesnaver. “It can keep me awake if I’m tired.”

4. Sustaining a Long and Healthy Life

For Howells, the choice to get a standing desk was a no-brainer. “99 percent of people who ask me why I got a standing desk ask me if I have back problems,” Terri says. “No, I don’t have back problems. I do however have a desire to live a long and healthy life, so when I read over and over and over again that sitting all day is ‘the new smoking,’ I decided to make a change.” That’s reason enough for me!

Cons

1. Achy Joints or Muscles

Certainly standing all day can have physical drawbacks, as Howells explains. “Is the standing desk perfect? Absolutely not. Is standing all day every day healthy? Not so much. (Apparently it can lead to varicose veins). But it’s better than sitting all day! However, my legs, knees, and hips do get tired. And some days I just have to sit more than I stand because, well, I’m not young and my body reminds me of that occasionally.” Brita echoed this, admitting “you do get a bit tired throughout the day.” Corynn says, “my back sometimes hurt because mine is very arched, but I don’t think a chair would help.” Fortunately all four women have a stool as well, so if they need to take a break, they can.

2. Not Being Able to Wear Heels

If you do make the switch to a standing desk, you can kiss your heels goodbyes. For obvious reasons, the women I talked to reported not being able to wear heels anymore as one of the minor drawbacks. “I never want to wear heels,” Brita says, “but I’m okay with that.” “It definitely limits your footwear,” Corynn agreed.

3. Potentially Aggravating Bad Posture

Yes, the standing desk is often credited with the ability to improve posture—but that needs to be a conscious effort. “One other thing I’ve noticed is that just like you can sit with bad posture, you can also stand with bad posture,” Erica says. “So, if I am standing for a long time but my posture is terrible, I feel like I’m defeating the purpose and my body does start to hurt.”

4. Difficulty Talking on the Phone

This is a small one, but hey, I’m trying to paint a picture here. “It’s hard for me to talk on the phone while using it, but that could be an easy hands-free phone switch,” Erica says.

Despite these minor drawbacks, each of the four women I spoke with was a strong proponent of her standing desk (“I love it!” and “It’s one of my favorite things to talk about!” are real quotes from these chats), and not one plans to go back to sitting anytime soon. Erica even suggested that the next step might be a walking desk—now that’s a whole new level of commitment.



by Kelsey Manning

Friday, December 11, 2015

Start pre-ordering your own adjustable PC, Laptop stand set at only 108,- USD/set or at 98,- euro/set and and cycling chair now at 138,-/chair and 118,- euro/chair!

The human body was designed to move. But over the years we've been moving less and sitting more. Sitting has become our new way of life and, collectively, we're starting to pay for it. We are out of balance.



So: if sitting's the problem, is standing the solution? Actually, it's more than that. It's finding a balance between sitting, standing and moving (cycling).




SAY HELLO TO TRANSFORM. The simple, portable, height-adjustable sit/stand modules and cycling chair solution. 

Unlike other standing desks that can be clunky, non-adjustable and complicated, TransForm's simple design takes you from sitting to standing, cycling, requires simple and easy assembly and works with your existing furniture. It's as simple and portable as that!

At TransForm, simplicity is at our core. We've built our business around it. Basically, we've done everything we can think of to make it as easy as possible for you stand up, cycle and take your work to a more healthy level.

By removing the obstacles that keep you from living a healthy lifestyle at work, TransForm allows you to create an active office where the balance between health and productivity is literally right at your fingertips and feet.
TransForm combines innovation with ease, offering simple and effective alternatives to traditional work spaces. Because at TransForm, we believe movement leads to momentum.

Start pre-ordering your own adjustable PC, Laptop stand set (one stand for your Monitor and one for your keyboard and mouse) now at only 108,- USD/set or at 98,- EURO/set! 




















Pre-order the cycling chair at only 138,- USD/chair or at 118,- EURO/chair!

You can pre-order the set and the chair in black aluminium color only! 

Wednesday, December 2, 2015

Met een instructievideo brengt u uw klant duidelijk en doeltreffend de boodschap over, die de kern echt raakt.

Waarom een instructievideo?

Een instructievideo kan worden ingezet voor verschillende doeleinden. Bijvoorbeeld bij de introductie van een nieuw product of dienst. Wij filmen de instructiefilm.





Ervaring in het maken van instructievideos 

Met onze jarenlange ervaring weten wij inmiddels hoe we de ideale instructievideo kunnen maken. U wilt een instructievideo laten maken om uw product of dienst uit te leggen. Tijdens ons intakegesprek wordt duidelijk wat uw doelstellingen zijn, onze mensen komen met creatieve oplossingen hoe we de iinstructievideo kunnen maken.

 
Sterk in gehele proces

Bedrijven die ons inschakelen om een instructievideo te laten maken weten dat ze bij ons ontzorgd worden. Wij pakken het gehele proces op van script schrijven tot de oplevering van de instructievideo.

Graag denken wij met u mee bij het laten maken van een instructievideo, neemt u gerust vrijblijvend contact met ons op.


Wilt u ook de ultieme instructievideo voor uw bedrijf, product of dienst? 

Gratis offerte via sales@designforit.net



Sunday, November 22, 2015

Wij verzorgen voor u het visuele aspect van uw bedrijf!

Starwood Hotels & American Express, 2015


design for IT helpt u met een effectieve internet video strategie!

Verleidt nieuwe klanten tot het nemen van actie met behulp van een video (film).

Hoe gaat dat in zijn werk?

Doordat wij boeiend videomateriaal met interactieve en innovatieve web-technieken combineren, levert dat bij diverse bedrijven via hun website al significant meer bezoekers en bestellingen op.

Waarom een video?

Een video is visueel aantrekkelijk; een video is persoonlijk; het stimuleert het gemak van het delen van video’s via sociale media, zoals Facebook. Video verbetert de bezoekersaantallen van uw website.

Het leent zich bovendien goed voor product-instructies, educatie, het genereren van nieuwe klanten en stimuleert de verkoop van uw producten en/of diensten!

Wat doet design for IT voor bedrijven?

Web video marketing

Wij helpen u uw video’s te optimaliseren, zodat deze versneld vindbaar zijn, zodat dat bijvoorbeeld tot meer klanten en verkoop leidt.

Web video productie

De kern van uw boodschap wordt krachtig overgebracht door ons professionele team van film specialisten.


Vraag vandaag nog een vrijblijvende offerte aan. 

sales@designforit.net



Sunday, November 15, 2015

Focus on the perfect single page website


Single page designs can be an excellent technique for tackling smaller websites, even those that you might not think could ever be done without multiple pages. There are tons of great reasons for using a single page site, from ease of maintenance to reduced bandwidth needs.

If you’re tackling a shorter site, one that would normally have a handful of pages, consider using a single page, and see if it will make the project easier and more user friendly. Read on for more information on the benefits, when (and when not) to use them, and some best practices you should follow.

THE BENEFITS OF SINGLE PAGE DESIGN

Obviously, single page designs are not ideal for every project. But there are a host of reasons to use them if they’re a possible fit.

They’re intuitive to use

By default, all a user needs to know to navigate a single page site is how to scroll. You might include arrows or other navigational clues, but with rare exception, simply scrolling will bring your visitors from one section to the next.

You’ll never have to worry about your visitors getting stuck in multiple layers of navigation, endlessly searching for what they need. The use of a header or other navigational links is often helpful if there are multiple sections on the page, but even without them, the site is usable.

It can be faster and easier to maintain

While this one is not a given, a well-coded single page site is probably going to be faster to code than a multi-page site. The design process can sometimes take less time, though that depends on how complex the single page is going to be.

A single page site can also impose certain design restrictions that speed up the process once you have a basic layout in mind. Moreso than a multi-page site, a single-page site has to have sections that work seamlessly together. That kind of restriction can really speed up page development once you’ve clearly defined what you can and can’t do.

Maintenance can be easier, too. When you only have a single page to deal with, maintenance is more streamlined, so long as your code is written well to begin with.

You’re forced to simplify

This one builds off the previous point. When you only have a single page to work with, you have to simplify things to their most essential components. No more pages and pages of useless marketing propaganda. You have to get to the point right away.

Better SEO potential

Quality inbound links are a big part of how well a website performs in search engines. While search engines aren’t necessarily the largest traffic source for a lot of sites, they’re still generally important.

By only having one page, you only have one page being linked to. That can increase the importance of the site as far as search engines go.

Storytelling can increase action

Single page sites often use a storytelling angle that multi-page sites aren’t as good at. This can increase conversions and inspire visitors to take action.

People are used to following stories, both online and off, so this has obvious user experience benefits. We’ve been reading and hearing stories since we were children, so it’s something that comes naturally to us.

Easier to organize

There are no more endless lists of pages and sub-pages to organize. No more wondering if this page or that page should be a parent or a child. No more huge navigation menus and sub-menus. It’s all on one page. And whether you decide to include navigational links, or simply let users scroll, is up to you and whether you think it will add to the user experience or not. That’s just not an option when a site has multiple pages.

Reduced bandwidth

While this isn’t as much of an issue on the hosting end anymore, consider how many users are accessing your site using mobile devices these days. Decreasing the amount of bandwidth your site takes is appreciated by users with limited data plans.

Eliminate mobile sites

Responsive design is, of course, not limited to single page sites. But the more complex a site is, the more difficult it is to make it work well on a smaller screen, even with a responsive design. A single-page site is, by necessity, not complex. Making the design responsive is generally easier. Simplified navigation and similar changes also make a design that works well on small screens easier.

TO PARALLAX OR NOT TO PARALLAX?

Depending on your point of view, parallax scrolling is either the best thing to ever happen to the internet, or an overused, gimmicky scourge upon our browsers. But regardless of where you stand, it doesn’t look like it’s going to disappear any time soon.

Personally, I feel like there’s a time and a place for parallax scrolling. Some one page sites can really benefit from the effect, while others come across as gimmicky, or worse: hard to use. The key is to decide if the parallax scroll effect you want to use is something that will actually enhance the usability of the site, or if you only want to use it because it’ll look cool.

Another thing to consider if you decide you do want to use parallax scrolling is whether to use JavaScript or a plain CSS technique for doing so. See the resources section for more about both options.

WHEN TO USE A SINGLE PAGE SITE, AND WHEN NOT TO

While there are a lot of benefits to single page sites, they’re not a perfect, one-size-fits-all solution. There are plenty of times when you shouldn’t use a one page design, while there are plenty of other times where a single page site makes a lot more sense than a multi-page one.

If you’re setting up a site that would only have a handful of pages anyway, then a single page site might be perfect. Condensing everything onto one page can give the overall site a more modern look, and if it’s light on content anyway, then a single page site can make it look like it has more substance.

Another common example of the one-page site is the pre-launch website. These are, more often than not, a single page, often with a form for a newsletter sign-up. In most cases, the information provided to the public during the pre-launch can easily be organized on a single page, so it makes sense to consider this style first when designing these pages.

Single-product ecommerce sites are another place where single page sites can be great. If you’re only selling one product, whether that be a physical product or a digital one, then why bother with multiple pages? A simple, single page site can be a much better sales tool.

You might think that a more complex ecommerce site isn’t a good fit for a single page site, but it still can be. Granted, I would avoid it for sites that have more than a dozen or so products, but a simple online store can easily be held on a single page, with modal windows for loading product details and the checkout process.

When not to use a single page site is pretty straightforward: sites that are large, complex, or by default need to have large amounts of information are not suited to a single page site. In those cases, you’re much better off with a more traditional site structure.

HYBRID SITES

While there are a ton of great single page sites out there, there are also a lot of hybrid type sites. They give the impression of a single page, but by using ajax, modal windows, and the like, they actually contain multiple pages of content.

The Dang & Blast site is a great example of this.

These can be a great solution if you just can’t quite get everything to fit in a single page.

Some sites sort of “cheat” when it comes to the single page. They have a single page for their main website, but then have a blog on another domain (sometimes a Tumblr or WordPress.com hosted site). There’s nothing wrong with this, and it can be a way to keep your message on your main site focused, without giving up the benefits of having a blog.

BEST PRACTICES FOR SINGLE PAGE SITES

Most of the principles of good design are still applicable in single page sites, as they are with any good website design. But there are some additional things you need to keep in mind, some of which have already been touched on above.

Keep it simple

Trying to make a design that’s too complex for the content you’re trying to present isn’t doing you or your users any favors. Instead, simplify both your design and your content as much as possible, while still presenting what you need.

Navigation links are still helpful

Just because users can scroll to navigate your website, doesn’t mean that’s the most user-friendly way to do so. This is especially true if you have a long page with many sections. Unless there’s a very good reason not to include them, adding navigation links to particular sections makes your site more user-friendly.

Divide up your content

A single page doesn’t mean everything has to be one long section. In fact, it shouldn’t be. Divide your content into logical chunks and sections so that users can better find what they’re looking for.

Do something with all that background

Single page sites tend to have large backgrounds. Granted, sometimes those backgrounds are left plain or with a repeating pattern; but other one page sites take advantage of all that space to do something creative. This can also help to divide up your content, as already mentioned. Your background doesn’t have to be one single image. It can be a series of images, if that fits your content better.

 RESOURCES FOR YOUR SINGLE PAGE SITES

There are hundreds of resources, including templates, for single page sites out there; but here we’ll focus on the ones that stand out.

Pure CSS Parallax Scrolling: This article from Keith Clark explains how to create a parallax scrolling technique using only CSS. This is a great option if you don’t want to use JavaScript (or don’t really know how).

Skrollr: “Parallax scrolling for the rest of us”. It’s a stand-alone library that works with mobile and desktop. There’s no jQuery required, just plain old JavaScript.

Stellar.js: Stellar.js is another easy to use parallax scrolling library. It offers a lot of configuration options and iOS support.

One Page Website Wireframes: This set of wireframes for single page designs can be a great starting point if you’re unsure of how to structure your site. They’re free to download. There’s a second set you can download here.

One Page Love: One Page Love is the premier one page website gallery, with more than 5000 example sites, and adding more all the time. They also feature tons of templates and other resources.

Start Bootstrap: Start Bootstrap has a large selection of free one-page Bootstrap themes. There are themes for agencies, freelancers, portfolios, landing pages, and more.

One Page Love Templates: In addition to their extensive gallery, One Page Love also offers both free and premium templates.

One Page Mania: One Page Mania offers up a gallery of both unique sites and templates you can download or purchase.

CONCLUSION

Single page designs can be an excellent option for a lot of different kinds of websites. While they’re not the be-all and end-all of small site design, they are worth considering on many projects. Consider the reasons for using a single page, and then consider the reasons not to, and decide from there.



bCameron Chapman 

Solidarité